Self-gifting is a growing trend and it’s certainly one that you can have some fun with and grow sales.
Many people pickup up a little something for themselves while out buying presents for a holiday, event or birthday present for their loved ones. And we say there’s nothing wrong with that!
It’s more likely to be the under 40 age group that self-gifts but across all age groups almost 25% of shoppers self-gift. That is a pretty sizable portion of your store traffic and presents a nice opportunity to increase your overall sales.
So when you’re looking at your store layout or creating a cool product display, don’t be shy about encouraging self-gifting and even suggest it! Shoppers may just be swayed to pick up a little something extra for themselves and you win too!