Summer is finally here! And most of us don’t have the luxury of living near the beach, so why not bring the beach inside? Summer is a great time to feature a collection of coastal merchandise to remind customers that by adding some little touches, you can get the beach feel.
Coastal collections are hot this time of year and can be a great focal point in your store. The possibilities for these types of display are endless. If your store sells accent furniture, try pulling together a collection of white wood or weathered wood pieces. Coastal art is also a great feature. You can accent these displays with throw pillows, candleholders, vases, and lamps. Decorate with colorful beach towels and blankets.
A really great accent piece to bring into any coastal display is a floral piece. These are simple to create! Start with a great vase (you can do a floor or table arrangement). Add some grasses or coral stems. You can also get grasses with seashells attached to them to make them really have a coastal flare. These are simple arrangements to make but they really add flare to your coastal collection.
Last but not least, don’t forget your impulse items! This is a great time of year to stock tropical scented candles! If you sell jewelry, maybe display a seashell charm bracelet. Nightlights, potpourri, and decorative seashells are all great impulse items to have on hand this time of year to really boost some sales!
