Category Archives: Marketing

Refreshing Your Store Can Keep You Growing

Two of the biggest retail chain stores, Walmart and Target, are doing something that Wall Street really doesn’t like. In fact, if you believe Wall Street they’re crazy to do it and it’s a complete waste of money. What could … Continue reading

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A Surprising Gen Z Trend

Gen Z is roughly the age group of today’s teenagers. There were a couple of surveys at the end of 2017, one by PWC and one by Piper Jaffray, that taken together showed something very interesting for retailers. The first … Continue reading

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Small Business Saturday – November 25, 2017

The first Small Business Saturday was way back in 2010.  The country was trying to recover from the Great Recession and small retailers were struggling to keep the doors open. Since then, the economy has been steadily recovering and Small … Continue reading

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What We Can Learn About Retail From Craft Beer

Let’s talk about beer.  You may or may not like beer but there are plenty of lessons in that business for all retailers. Beer has been dominated by a few large brewers and then controlled at a local level by … Continue reading

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The Power of Nice

“Please,” “Thank you,” and a smile.  It seems simple enough but it does make a large difference.  According to QSR magazine (quick service restaurants) Chick-fil-A does these over 95% of the time at a drive through window versus its competition … Continue reading

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Small Business Saturday 2016

Small Business Saturday is a great event for small businesses and it is always the first Saturday after Thanksgiving. This year that falls on November 26. Small Business Saturday itself was started in 2010 by American Express and is similar … Continue reading

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Events and Town Squares @ Your Store

Apple’s new retail chief, Angela Ahrendt, has a new approach for Apple Stores. She wants them to act more like town squares. It’s an interesting idea and it creates an end result that is similar to other approaches we have … Continue reading

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